Visibility payouts are always an integral part of a retail strategy to attain the best in-store position and give brands the opportunity to stand out during consumer visits. Over the years, these payouts have evolved from simple incentives to sophisticated, performance-based models that align with both brand goals and retailer performance metrics. As the behavior of consumers, technology, and the way the market now operates has changed, so has the approach that regards visibility payouts making them vital factor in making a retailing endeavours successful.
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