PepsiCo to reward retailers setting their stores alight with Doritos Dinamita via cash prize draw

Following the hot launch of Doritos Dinamita last month, PepsiCo is giving retailers even more reasons to stock the product with a chance to win a series of cash prizes and merchandise. Partnering with cash rewards app *shopt, PepsiCo is giving 30 stores the chance to win by asking them to simply share an image of their Doritos Dinamita stock and in-store displays. Available exclusively in the convenience channel, the rolled tortilla snack has hit UK shelves designed to appeal to Gen-Z and spice lovers seeking the ultimate spicy flavour experience.
The competition will run now until 16March, and retailers will simply need to sign up to *shopt and send a snap of Doritos Dinamita stocked in their store for the chance to be entered into the draw to win a share of the £3,000 prize fund. Two stores will win £500 each, a further four will enjoy £250 each, and 10 runners up will receive £100 via their *shopt account. There is also an exclusive Dinamita merchandise hamper up for grabs for 14 stores, including t-shirts bottles, mugs, pens, till mats and notebooks, for shopper giveaways.


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