BTL Activities to Boost Sales: Marketing Strategies that Work!

In the dynamic world of retail, there is a new trend, a new way of marketing, or a new idea to sell the latest products. Companies need to be able to succeed using traditional strategies. As consumers change their lifestyles, brands and companies must change the way they create their awareness.

There was a time for ATL (Above the Line) activities. Brands market their products in print, media, radio, and online. But in today’s world, these operations need to produce the desired lead quality. BTL activities have taken over the marketing scenario today, as many companies use this form of marketing and retail promotion.
read more..