Pay-Per-Click (PPC) is a digital advertising strategy designed to drive targeted traffic to your website by paying for each click on your ads. It plays a crucial role in your marketing strategy by providing immediate visibility in search engine results, especially on platforms like Google Ads and Bing Ads. Unlike organic methods like SEO, PPC allows you to reach potential customers instantly by bidding on relevant keywords. With most users clicking on ads that directly address their needs, PPC ensures that your business appears right when people are looking for products or services like yours.
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