PPC (pay-per-click) marketing is a digital advertising method in which an advertiser pays a fee only when the ads are clicked. In simple terms, you are paying for targeted visits or clicks to your website, app or landing page. Effective implementation of PPC advertising results in high ROI (Return On Investment). For instance, if you pay $2 for each click, but the click results in a $400 sale, then the PPC advertising strategy worked effectively and accumulated high ROI.
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